Every business needs to make the most of its marketing and sales budgets, and the printing and distribution of company brochures can consume a significant slice. Design, printing and postage costs and the cost of staff time in ensuring timely despatches of brochure requests all add up. For a company like J West Caterers, based in Wormley, Hertfordshire, the efficient response to requests for up-to-date menus and price lists is absolutely vital. It selected GoldStreak Studios to provide an online brochure for its steady stream of enquirers. The new website was constructed in just under a month and was published on two web addresses, www.jwestcaterers.co.uk and www.jwestcaterers.com both pointing to the same electronic brochure.

J West Caterers is a well-established firm with over forty years in the catering trade. The company provides its services for all types of occasions including weddings, buffets, dinners, corporate events and private functions. A particular strength is that it can cater for virtually any number of guests. “Our marketing efforts have been quite successful," says Della Kimmins, co-owner, together with her mother, Gina Kimmins. “The combination of local press coverage, advertisements in Yellow Pages and word-of-mouth has resulted in a healthy number of enquiries. People usually want to know what our menus contain and the costs involved. We used to respond by sending out our standard printed brochure but now we can also simply give out our web address. This saves time and money. The prospective customer doesn’t have to wait for a brochure to arrive in the post and we save money in printing and postage costs. Also, we can quickly and easily keep information on the website up-to-date with new menus and prices.”

Della is a keen world-wide-web surfer. “I spend a lot of time on the Internet," she says. “So, I had some firm ideas of how I wanted our website to look and feel. After approaching a number of web design companies, it was GoldStreak Studios’ prototype website that I found most suitable, demonstrating that they had a very good understanding of what I was after. I’d certainly recommend them to any small business wanting to work with a friendly and professional outfit.”

Visit the J West Caterers website at www.jwestcaterers.co.uk.

To find out how GoldStreak Studios can help your company establish or improve its web presence, call 01992 449373 for a free consultation.